On November 22, the nation’s two largest funeral home and cemetery chains reached an agreement with the Federal Trade Commission, which contended that Service Corporation International’s (SCI) proposed acquisition of Alderwoods Group Inc. would lessen competition in 47 markets for funeral or cemetery services, leaving consumers with fewer choices and the prospect of higher prices or reduced levels of service. Under the settlement, SCI must sell funeral homes in 29 markets and cemeteries in 12 markets across the United States. In six other markets, SCI must sell certain funeral homes that it plans to acquire or end its licensing agreements with third-party funeral homes affiliated with SCI.
According to the complaint, the proposed acquisition would raise competitive concerns in 35 highly concentrated funeral service markets and 12 highly concentrated cemetery service markets. In six of these funeral service markets in which Alderwoods operates, SCI does not own or operate a facility, but has a competitive presence through licensing contracts with third- party funeral service providers. These Dignity Memorial affiliates are authorized by SCI to sell services and products under SCI’s Dignity Memorial service mark. SCI sells them promotional materials or sales aids and cooperates with them on pricing for funeral services.
The 29 funeral service markets are Abilene, Texas; Alhambra, California; Baton Rouge, Louisiana; Brownsville, Texas; Broward County, Florida; Cartersville, Georgia; Charlotte, North Carolina; Fort Myers, Florida; Gonzales, Louisiana; Greensboro, North Carolina; Hanford, California; Killeen, Texas; Lansing, Michigan; Lexington/West Columbia, South Carolina; Lynchburg, Virginia; Manassas, Virginia; Memphis, Tennessee; Merced, California; Meridian, Mississippi; Miami-Dade County, Florida; Newton, Mississippi; Odessa, Texas; Port Orange, Florida; Northern Rockland County, New York; Seguin, Texas; Tulare, California; Southern Ventura, California; Yakima, Washington, and Yuma, Arizona.